Our brands
Products developed and sold under AXEL brand names.
AXEL Trading Group
Innovative products,
brought to market.
AXEL brings quality products to market, under our own brands and as a distribution partner for manufacturers around the world.
About AXEL
Who we are
AXEL Trading Group is an Australian product company. We look for places where customers deserve something better, then develop products to fill the gap.
We are based in Sydney and serve customers in Australia and around the world.
- Head office
- Sydney
- Service area
- Australia and international
- Featured brand
- AXEL Medical
- Partners
- Manufacturers worldwide
What we do
How AXEL works
Two ways we bring products to market: under our own brands, or as the partner for a manufacturer’s brand.
Distribution partnerships
We bring manufacturers’ products to new markets and take care of local sales, marketing and compliance.
Supply to businesses
Reliable supply for clinics, retailers and other businesses, with clear information and honest claims.
Product development
Where existing products fall short, we improve them or design our own.
Featured brand
Our brands
AXEL Medical is our healthcare brand, supplying clinics with quality medical goods and innovative rehab technology.
- Featured
AXEL Medical
Healthcare and rehabilitation products
- Soon
AXEL Rehab
Online rehabilitation programs
- Soon
AXEL AI
Technology for healthcare practices
- Open
New categories
Other products where we see clear demand.
Our approach
From product idea to customer
The four stages every AXEL product goes through.
- Stage 1
Identify
Find a product people need, where we can offer better quality, value or design than what is available.
- Stage 2
Evaluate
Check quality and safety, and confirm any regulatory requirements.
- Stage 3
Develop
Refine the design, branding and packaging with our manufacturing partners.
- Stage 4
Deliver
Bring the product to customers, then keep improving it based on what they tell us.
International outlook
Based in Sydney. Working worldwide.
AXEL serves customers in Australia and around the world, and partners with manufacturers internationally. We’re committed to long-term relationships with our partners, and to delivering quality products worldwide.
International partners can reach us on WhatsApp at +61 468 463 799.
Sydney time (AEST / AEDT)
Contact
Talk to AXEL
Businesses, partners and manufacturers: send us a message, or WhatsApp us for a quicker reply.