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Our founder

Meet Bilal

Founder and Director of AXEL Trading Group.

From clinical practice

He knows what working in healthcare is really like

Bilal has worked as a physiotherapist across a number of healthcare settings, and has seen firsthand the pressures clinicians work under and what patients need to recover well.

Clinicians have limited time with each patient. Equipment often doesn’t suit the way a practice actually works. Patients find it hard to keep up their rehabilitation between appointments. These are everyday problems, and many of them can be solved with better products and better tools.

Bilal founded AXEL to do exactly that: bring a clinician’s understanding to the products and technology healthcare relies on.

The challenge

Healthcare is changing quickly, but many of the products and tools clinicians rely on have not kept up.

The aim

To bring better products and practical technology into everyday healthcare, built around what clinicians and patients actually need.

What drives AXEL

Three things guide every decision

Clinical understanding

Knowing how equipment is actually used in a treatment room, and how patients manage at home between appointments.

Better products

Products that are durable, simple to use and honest about what they do, so clinicians can rely on them.

Technology that helps

Practical technology that saves clinicians time and supports patients, without adding to the workload.

Contact

Talk to our founder

Clinicians, partners and manufacturers are welcome to get in touch.