Our Business
Our brands and partnerships
AXEL brings products to market in two ways: under our own brands, and as a distribution partner for manufacturers. Here is what each part of the business does.
AXEL Medical
HealthcareHealthcare and rehabilitation products
Our healthcare brand. AXEL Medical supplies clinics with quality medical goods and brings innovative rehabilitation and medical technology to market.
- Quality medical goods for clinics
- Innovative rehab and medical technology
- Own-brand and partner products
Distribution partnerships
For manufacturersBring your products to Australia
Partner with AXEL to sell your products in Australia. We handle local sales and marketing, and work with you on compliance.
- Local sales and marketing
- Support with Australian compliance requirements
- Long-term partnerships
AXEL Rehab
Coming soonOnline rehabilitation programs
Structured rehabilitation programs and online consultations, designed and delivered by physiotherapists.
- Structured home exercise programs
- Online consultations with a physiotherapist
- Programs for common injuries and conditions
AXEL AI
Coming soonTechnology for healthcare practices
Software that helps private healthcare practices run more smoothly, bringing practical technology into everyday care.
- For private healthcare practices
- Less admin, more time with patients
- Built around real clinic workflows
Other products
Enquiries welcomeBeyond healthcare
AXEL Trading Group is not limited to healthcare. We welcome opportunities in other product categories wherever we can offer something better than what is already available.
- Consumer and household products
- Commercial and trade supplies
- Assessed case by case